Priced right. Photographed carefully. Sold in weeks, not months.
Our 2024 listings went pending in a median of 18 days at 99.4% of list. Here is how we do it.
1. Honest pricing
We build a comparative market analysis using the last 90 days of closed sales within a half-mile of your house. You get the number in writing, with the comps attached. If we disagree with what you want to list at, we tell you.
2. In-house photography
Every listing gets a same-week photography session with a Fremont-based architectural photographer we have worked with since 2018. Drone shots and twilight exteriors are included when they help.
3. Targeted marketing
MLS is table stakes. We layer on paid search, a full listing site, geo-targeted social, and a printed brochure for open houses. Roughly 40% of our 2024 offers came from buyers we reached off-MLS.
A ninety-day plan, from listing to keys.
The first two weeks are prep: professional photography, a light staging consult, and a marketing calendar. Weeks three and four cover launch, open houses, and offer review. Once we accept, most of our transactions close inside 30 days.
Nothing goes on the market until you have seen and approved every photo, every listing description, and the marketing plan.
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